Connecting the drivers of brand performance
- Access to historical data captured by BrandImpact before you’ve initiated ATU tracking with us – helps you to understand long-term market trends and to measure your brand’s performance against benchmarks.
- Metrics captured through the best tool at the right time, with the ATU capturing metrics most appropriate for recall, and BrandImpact capturing metrics meaningful in real-time through its mobile research app activated in the physician’s office.
- Broader set of information for exploring and modeling relationships between promotion, perceptions and prescribing. A connection is made at the physician level, thanks to both ATU and BrandImpact data, to deliver more actionable results.
- Your report brings all the elements together, fusing our findings around the promotional landscape, the physician’s mindset and the treatment decisions made.
- Gain efficiency in survey design. BrandImpact addresses many of the key questions you’d otherwise ask in your ATU, allowing us to streamline your ATU survey design.