We’re at the forefront of custom market research and influence network mapping across the brand lifecycle. We pioneered mobile research direct from the physician’s office and are leaders in measuring the effectiveness of promotion. Our longitudinal data asset – linking promotion and prescribing – has fueled breakthrough promotion response analytics.
However, it’s our therapeutic expertise in oncology, diabetes, consumer health and the important specialty markets that sets us apart.
And we’re building this therapeutic expertise on a global scale.
Dynamic, disease-specific expertise delivers actionable insight
Our proprietary physician research panels – made up of the key specialties driving patient treatment trends – are a unique and ongoing source of therapeutic knowledge. This knowledge is uniquely collected at the point-of-care through our mobile research app, with five million patient treatment decisions captured annually at the diagnosis level for in-depth visibility into key patient characteristics.
Our insights are grounded in an extensive and in-depth understanding of the disease areas within which your brands compete. When we provide you with solutions, they’re built through disease-specific research and experience to ensure they’re actionable for your brand.